A creative director, Raf Simons, he gave a new purpose to the brand’s standardly pretty clothes, and brought about a modern edge that had been lacking, which inevitably brought about an increase in revenue. When he announced he was leaving last year, much to the disappointment of many involved, we were left waiting in anticipation to see who would be the next person tossed into the position. Unfortunately, that has not yet been released. But until that is well and decided, the location for the next cruise show, which will be designed by whoever is next appointed to Simons’ now-open seat, is a tidbit of information that has us waiting eagerly.
So Dior decided it will be heading back to the Blenheim Palace, located in Oxfordshire, England to stage its Cruise 2017 show. This location is made notable by being Winston Churchill’s place of birth, and its status as the primary place of residence for the Duke of Marlborough. This will be the third time Dior presents a show in the palace. The two previous times were in 1954 and 1958, so this revisitation is long overdue. Both times saw Princess Margaret in attendance, making the event much more prestigious.
But a substantial amount has changed for the brand. Just last season, for instance, Dior could be found at the French Riviera under Simons. The clothes presented had the upbeat Simons flair, while still being both progressive and true to Dior’s signature aesthetic. It showed just how much the designers had sunken into his role in the brand. Everything shown was fun and playful, and now with the new location that is expected to switch gears drastically for this new season. And of course, that’s not to say a runway show hosted at the Blenheim palace needs to be a somber affair. There is a certain level of sophistication, however, that will come from a chic eye from whoever designs the line.
It was likely a sensible option for the company, when it comes to sales. The luxury Dior brand haute couture collection for spring 2016was created by Serge Ruffieux and Lucie Meier, the brand’s standard in-house designers, and also the response wasn’t too positive. So whomever is uncovered because the next creative director will need to hit the ground running and make up a stunning and appropriate collection to provide for that brand’s annual cruise line. Here’s to simply sitting back and browsing anticipation once we wait for a unveiling!